A Sweet Piece of FunTM
Juicy Fruit® gum offers a fun experience for the whole family! Its original, one-of-a-kind flavor is a top-selling item for the last 100 years! And, your favorite gum now comes in the Starburst® flavors you love — Cherry and Strawberry! Juicy Fruit® is also available in these FUN forms — as Juicy Fruit® Fruity Chews, a new sugarfree soft chew gum and Juicy Fruit® Bubble Gum, providing a FUN bubble blowing experience for all.
- 1893Juicy Fruit® gum was introduced. The oldest brand in the Wrigley family, Juicy Fruit® was launched just a few months ahead of Wrigley’s Spearmint® gum.
- 1944During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company’s brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that
- people expected, the company took Wrigley’s Spearmint, Doublemint® and Juicy Fruit® gum off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. Juicy Fruit® was reintroduced in 1946, and quickly regained, then exceeded, its pre-war popularity.
- 1974Juicy Fruit® gum helped to launch the use of UPC codes as the first product to be scanned with a laser scanner. The milestone took place at a Marsh Supermarket in Troy, Ohio, where a 10-pack of Wrigley’s Juicy Fruit® was run through a hand-made laser scanner.
- 2006Wrigley announced a partnership with Chip Ganassi Racing with Feliz Sabaates. NASCAR driver Juan Pablo Montoya currently drives the No. 42 Wrigley’s Juicy Fruit® Dodge.
- 2008Launch of Slim Pack.
- 2009Launch of Slim Pack 3 Pack.
- 2009Juicy Fruit® is the first of the Wrigley’s Brands to join the portfolio of Big E Pak® offerings, while it is being offered for the first time in sugar-free pellet form.
- 2010Juicy Fruit® introduces Sweet Fruit to its portfolio. The sugar-free, strawberry kiwi flavor is available in 60-pellet Big E Pak® bottles.
- 2010Juicy Fruit® introduces Sweet Fruit to its portfolio. The sugar-free, strawberry kiwi flavor is available in 60-pellet Big E Pak® bottles.The beloved and iconic Juicy Fruit® brand unveiled a new indescribable, mystery fruit flavor – Juicy Secret® – the first sugar-free stick from Juicy Fruit®.
- 2011Juicy Fruit® launches in new 18-count sugar-free pellet split packs that contain 18 pieces or 50 percent more gum than previous 12 piece packs, improving convenience for consumers.
- 2014Juicy Fruit® introduces new Fruity Chews in Original and Strawberry flavors, available in the Big E Pak bottle and standup pouch!Juicy Fruit® introduces new Bubble Gum in Original and Sweet Strawberry flavors in a 5 count.
Launch of NEW Juicy Fruit gum with Starburst flavors in delicious Cherry and Strawberry!