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5 Peppermint Cobalt
5 Peppermint Cobalt
SKU:gu00512
Regular price
$2.49 USD
Regular price
Sale price
$2.49 USD
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5® Gum
"Life Happens in 5"
5® Gum Facts and History
Learn more about the history of 5® chewing gum and the introduction of each of the 5® gum flavors and 5® gum facts.
- 2007In March 2007, Wrigley introduced U.S. consumers to 5, the most exciting development in sugar-free stick gum since the launch of Extra® more than 20 years earlier.
- 2007In August 2007, 5 gum unveiled its marketing campaign titled 'Stimulate Your Senses.' The advertising spots described "what it feels like to chew 5 gum." Set against an industrial, futuristic backdrop, the cooling, warming and tingling sensations created by 5 gum flavors Cobalt,
- Flare and Rain are expressed through dramatically stimulating visuals and sounds. The campaign also strongly leveraged magazine, cinema and online media advertising to showcase our new brand.
- 2008In 2008, 5 brand launched two new fruit gum experiences. Lush gum provides a crisp tropical sensation and Elixir gum is a mouthwatering berry sensation.
- 20095 gum takes it to the next level with unique, game-changing flavor experiences. Solstice, a warm and cool winter, and Zing, a sour to sweet bubble, are new-to-world flavor transitioning experiences.
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2010React Mint and React Fruit join the 5 portfolio in March with exciting new flavor experiences.
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20105® gum introduces Prism and Vortex to its portfolio. Prism is a sweet and intense electric watermelon taste while Vortex is a sweet and juicy green apple flavor.
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20115® gum launches SwerveTM, a tangy to sweet tropical flavor.
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20125® gum introduces RPM® - available in an Energizing Fruit or a Relaxing Mint flavor.5® gum releases Cobalt and Rain in Wrigley’s Car Cup™ and On-the-Go Bottle so it is easier to keep these gums in reach in a car, desk, locker, back pack—or to share with others.
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20125® gum launches new ultra-portable micro packs versions of 5® Cobalt® and 5® Rain®, making it more convenient and affordable to Stimulate Your Senses®.5® gum launches BetaTM, a hypersensorial berry.
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20135® Gum launches 5® Focus™. 5 Focus gum dares consumers to awaken their minds in two eye-opening flavors - Spearmint and Peppermint. FIND YOUR FOCUS™.
- 20145® Gum introduces Ascent™, an escalataing Wintermint®, and Photon™, a radiant pineapple blend. The brand also launched the 5 Gum Truth or Dare Challenge®, which invites 5® Gum fans to pick up a pack and play.
