Warheads Worms

WARHEADS has added sour gummy Worms to its portfolio of sour candies.“The chewy category has consistently grown 3-4 times the non-chocolate category as a whole, so we were looking at opportunities to expand our portfolio in this space,” said Andy Telatnik, director of marketing for Impact Confections. “Why a worm? Well, worm shaped gummies are the No. 1 shape for sour gummies and the No. 1 preferred shape by kids. Three out of four kids loved the idea of WARHEADS coming out with a sour gummy worm.